Assistant Professor, Sungkyunkwan University, 2012-Present
Assistant Professor, University of Alberta 2011
학술지 논문
(2019)
You Want More When You Have Something in Your Hand..
아시아마케팅저널.
20,
4
(2017)
HOW THE PERCEPTUAL FLUENCY OF PRICE DISCOUNTS AND PROMOTIONAL CUES AFFECT CONSUMER RESPONSES.
SOCIAL BEHAVIOR AND PERSONALITY.
45,
5
(2017)
To Conform or Not to Conform:Mixed Conformity Model.
아시아마케팅저널.
19,
1
(2017)
BETTER POSSIBLE SELF OR BETTER OTHER? GENDER AFFECTS WHO IS MORE INSPIRATIONAL.
SOCIAL BEHAVIOR AND PERSONALITY.
45,
2
(2017)
HOW LOVE AND LUST INFLUENCE SELF-CONTROL.
SOCIAL BEHAVIOR AND PERSONALITY.
45,
2
(2017)
ENVY TAKES YOU FURTHER: THE INFLUENCE OF BENIGN ENVY ON RISK TAKING.
SOCIAL BEHAVIOR AND PERSONALITY.
45,
1
(2017)
소매상을 통한 한정판 출시가 소비자 평가에 미치는 영향- 모 브랜드 컨셉과 희소성 메시지의 역할 -.
유통연구.
22,
1
(2017)
온라인채널을 통한 제품 노출이 소비자 포만과 제품선호도에 미치는 영향- 블로그 포스트를 중심으로 -.
유통연구.
22,
1
(2016)
조절초점과 의사결정 어려움이 고려상표군 구성의 이질성에 미치는 효과.
소비자학연구.
27,
6
(2016)
인생경험에서 얻은 이득과 손실에 대한 전반적인 인식과 시간조망이 위험추구 행동에 미치는 영향.
마케팅연구.
31,
4
(2016)
The Influence of Love versus Lust on Consumer Judgments.
아시아마케팅저널.
18,
3
(2011)
Conspicuous consumption in a recession: Toning it down or turning it up?.
JOURNAL OF CONSUMER PSYCHOLOGY.
21,
2
(2010)
Signaling Status with Luxury Goods: The Role of Brand Prominence.
JOURNAL OF MARKETING.
74,
4
(2007)
Preattentive processing of banner advertisements: The role of modality, location, and interference.
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS.
6,
1
학술회의논문
(2018)
Warm or cold? The Effect of color temperature of logo on evaluation of for-profits and nonprofits.
한국소비문화학회 춘계학술대회.
대한민국
(2016)
Please Don’t Praise It: How Compliments on Identity Signals Result in Embarrassment.
The Association for Consumer Research Conference.
독일
(2015)
How envy makes you take risks.
2015 Korean Scholars of Marketing Science International Conference.
대한민국
(2015)
I Venture Myself to Get What You Have: How Benign Envy Increases Risk Taking.
2015 한국소비자학회 춘계학술대회.
대한민국
