M.A. in Economics, University of Illinois at Chicago
B.S. in Statistics and Operations Research, University of Illinois at Chicago
약력/경력
Associate Professor, Sungkyunkwan University, 2020 - present
Assistant Professor, Sungkyunkwan University, 2018 - 2020
Assistant Professor, Ewha Womans University, 2016 - 2018
Assistant Professor, Long Island University, 2011 - 2015
학술지 논문
(2024)
Older adult consumers and local competition in the healthcare service.
INTERNATIONAL JOURNAL OF CONSUMER STUDIES.
48,
1
(2023)
플랫폼 서비스 가치와 수수료에 대한 경제적 고찰.
벤처창업연구.
18,
6
(2023)
웹페이지 디자인 요소와 채널 유형이 소비자 구매의도에 미치는 영향: 소비자 가치의 매개효과를 중심으로.
소비자학연구.
34,
6
(2023)
Coordinating traditional media advertising and online advertising in brand marketing.
PRODUCTION AND OPERATIONS MANAGEMENT.
32,
6
(2023)
제품 및 리뷰 유형이 리뷰 의존도에 미치는 영향.
소비문화연구.
26,
1
(2022)
지역 검색 서비스가 중소상공인 마케팅 성과에 미치는 영향: 온라인 구전을 중심으로.
광고학연구.
33,
7
(2022)
고객의 방문빈도가 입소문 효과에 미치는 영향 : 소비자리뷰의 감정강도를 중심으로.
대한경영학회지.
35,
1
(2022)
Does Michelin effect exist? An empirical study on the effects of Michelin stars.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT.
34,
6
(2022)
Multiple keywords management in sponsored search advertising with interrelated consumer clicks.
JOURNAL OF BUSINESS RESEARCH.
140,
-
(2022)
소비자 쇼핑 여정에 대한 탐색적 연구: 여정 단계와 플랫폼 사용을 중심으로.
광고학연구.
33,
1
(2021)
How should retail advertisers manage multiple keywords in paid search advertising?.
JOURNAL OF BUSINESS RESEARCH.
130,
(2020)
스마트 제품 혁신성과 소비자 가치 평가: 스마트폰 제품을 중심으로.
대한경영학회지.
33,
8
(2020)
Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media.
JOURNAL OF BUSINESS RESEARCH.
120,
(2019)
속성기준 군집 분석 기법을 이용한 온라인 검색 광고에서의 키워드 선정 방안.
대한산업공학회지.
45,
5
(2019)
The characteristics and business impact of children's electronic word of mouth in marketing communications.
INTERNATIONAL JOURNAL OF ADVERTISING.
38,
5
(2019)
The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com.
INTERNATIONAL JOURNAL OF ADVERTISING.
38,
5
(2017)
Provision of Optional Versus Standard Product Features in Competition.
JOURNAL OF MARKETING.
81,
3
(2015)
"Strategic delegation, quality competition, and new product profitability".
MANAGEMENT DECISION.
53,
3
(2012)
On the optimal number of advertising slots in a generalized second-price auction.
MARKETING LETTERS.
23,
3