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학과소개

교수 소개

  • 부교수
  • 김지영
  • 02-760-0447
  • 경영관 4층 33408호실

학력

  • Ph.D. in Marketing, Purdue University
  • M.A. in Economics, University of Illinois at Chicago
  • B.S. in Statistics and Operations Research, University of Illinois at Chicago

약력/경력

  • Assistant Professor, Sungkyunkwan University, 2018 - present
  • Assistant Professor, Ewha Womans University, 2016 - 2018
  • Assistant Professor, Long Island University, 2011 - 2015

관심분야

  • Digital Marketing, Competitive Marketing Strategy, Advertising, Search Advertising, Auction, Pricing, Distribution Channels, Product/Brand Management

연구키워드

  • Digital Marketing, Competitive Marketing Strategy, Advertising, Search Advertising, Auction

논문

  • Alex Jiyoung Kim, Sungha Jang & Hyun S. Shin (2019). How Should Retail Advertisers Manage Multiple Keywords in Paid Search Advertising?, Journal of Business Research. Forthcoming.
  • Bao Tong (Tony), Steven Chang, Alex Jiyoung Kim & Sue H. Moon (2019). The Characteristics and Business Impact of Children’s Electronic Word of Mouth in Marketing Communications, International Journal of Advertising. Vol. 38(5), 731-759.
  • Yoon, Yeohong, Alex Jiyoung Kim, Jeeyeon Kim & Jeonghye Choi (2019) The Effects of eWOM characteristics on Consumer Ratings: Evidence from TripAdvisor.com. International Journal of Advertising. Vol. 38(5), 684-703.
  • Balachander, Subramanian, Tansev Geylani, Esther Gal-Or & Alex Jiyoung Kim (2017) “Provision of Optional Versus Standard Product Features in Competition,” Journal of Marketing. Vol. 81(3) 80-95.
  • Shin, Hyun S., Joon Song, Jongtae Shin, Shijin Yoo & Alex J. Kim (2015). Strategic Delegation, Quality Competition, and New Product Profitability. Management Decision, Vol. 53(3) 713-729.
  • Kim, Alex J., Subramanian Balachander & Karthik Kannan (2012). On the Optimal Number of Advertising Slots in a Generalized Second Price Auction. Marketing Letters, Vol. 23(3), 851-868.

저서

  • 검색광고의 이해, 한울아카데미 (2019)