M.A. in Economics, University of Illinois at Chicago
B.S. in Statistics and Operations Research, University of Illinois at Chicago
Assistant Professor, Sungkyunkwan University, 2018 - present
Assistant Professor, Ewha Womans University, 2016 - 2018
Assistant Professor, Long Island University, 2011 - 2015
Digital Marketing, Competitive Marketing Strategy, Advertising, Search Advertising, Auction, Pricing,
Distribution Channels, Product/Brand Management
Digital Marketing, Competitive Marketing Strategy, Advertising, Search Advertising, Auction
Alex Jiyoung Kim, Sungha Jang & Hyun S. Shin (2019). How Should Retail Advertisers Manage Multiple Keywords in Paid Search Advertising?, Journal of Business Research. Forthcoming.
Bao Tong (Tony), Steven Chang, Alex Jiyoung Kim & Sue H. Moon (2019). The Characteristics and Business Impact of Children’s Electronic Word of Mouth in Marketing Communications, International Journal of Advertising. Vol. 38(5), 731-759.
Yoon, Yeohong, Alex Jiyoung Kim, Jeeyeon Kim & Jeonghye Choi (2019) The Effects of eWOM characteristics on Consumer Ratings: Evidence from TripAdvisor.com. International Journal of Advertising. Vol. 38(5), 684-703.
Balachander, Subramanian, Tansev Geylani, Esther Gal-Or & Alex Jiyoung Kim (2017) “Provision of Optional Versus Standard Product Features in Competition,” Journal of Marketing. Vol. 81(3) 80-95.
Shin, Hyun S., Joon Song, Jongtae Shin, Shijin Yoo & Alex J. Kim (2015). Strategic Delegation, Quality Competition, and New Product Profitability. Management Decision, Vol. 53(3) 713-729.
Kim, Alex J., Subramanian Balachander & Karthik Kannan (2012). On the Optimal Number of Advertising Slots in a Generalized Second Price Auction. Marketing Letters, Vol. 23(3), 851-868.