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  • 학과소개
  • 교수 소개

학과소개

교수 소개

  • 조교수Ⅱ 마케팅
  • 한영지

학력

  • Ph.D., University of Southern California

약력/경력

  • Assistant Professor, Sungkyunkwan University, 2012-Present
  • Assistant Professor, University of Alvereta 2011

관심분야

  • 소비자행동, 소비자심리학, 명품소비

연구키워드

  • 소비자행동, 소비자심리학, 명품소비

연구성과

  • Joseph C. Nunes, Xavier Drèze, and Young Jee Han (2011), “Conspicuous Consumption in a Recession: Toning it Down or Turning it Up?” Journal of Consumer Psychology, 21 (2), 199-205.
  • Han, Young Jee, Joseph C. Nunes and Xavier Drèze (2010), “Signaling Status with Luxury Goods: The Role of Brand Prominence,” Journal of Marketing, 74(4), 15-30.
  • Ryu, Gangseog, Elison Ai Ching Lim, Lynn Thor Ling Tan, and Young Jee Han (2007), "Preattentive Processing of Banner Advertisements: The Role of Modality, Location and Interference," Electronic Commerce Research and Applications, 6(1), 6-18.