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  • 학과소개
  • 교수 소개

학과소개

교수 소개

  • 교수 경영정보생산운영
  • 박기우

학력

  • 2001 Ph.D. in Management Information Systems, Korea Advanced Institute of Science and Technology, Seoul, Korea
  • 1991 MBA in Management Information Systems and Consulting Services, University of Southern California, L.A., California, USA
  • 1988 B.A. in Sociology and Business Administration, Yonsei University, Seoul, Korea

약력/경력

  • 2015 - Present Provost at SKKU
  • 2014.01 Visiting Professor at Business School at Brunel University in the UK
  • 2013.08 - 12 Visiting Professor at the School of Computing at the National University of Singapore, Singapore
  • 2012 - Present Professor (Tenured) – Sungkyunkwan University
  • 2006 – 2012 Associate Professor – Sungkyunkwan University
  • 2011 – 2012 Director of SGS Social Entrepreneur Academy by Samsung, Gyeonggi-do (Government) and SKKU
  • 2008 Director of Asia MBA (a full-time MBA program) at the School of Business in Sungkyunkwan University
  • 2007 – 2008 Director of International Center at the School of Business in Sungkyunkwan University
  • 2002 – 2007 Assistant Professor - National University of Singapore, Singapore
  • 1995 – 2002 Chief Researcher - Samsung Economic Research Institute, Seoul, Korea
  • 1993 – 1995 Chief Consultant - GoDo Consulting Group, Seoul, Korea
  • 1991 – 1993 Consultant – SK C&C (Sunkyung Computer and Communications), Seoul, Korea

관심분야

  • Knowledge Management,
  • Social Network Services
  • Online Rumors
  • Personalization
  • IOS/SCM
  • Service Systems (Healthcare & Tourism)
  • Big Data Analysis in e-Commerce

연구키워드

  • Knowledge Management,
  • Social Network Services
  • Online Rumors
  • Personalization
  • IOS/SCM
  • Service Systems (Healthcare & Tourism)
  • Big Data Analysis in e-Commerce

논문

  • Sang Cheol Park, Mark Keil, Gee-Woo Bock and Jong-Wook Kim. “Winner’s Regret in Online C2C Auctions: An Automatic Thinking Perspective,” Information Systems Journal (SSCI, IF 2.067), Forthcoming, 2016.
  • Gee-Woo Bock, Ayoung Suh, Manju Ahuja and Lee Xian Yap. “Sustainability of a Virtual Community: Integrating Individual and Structural Dynamics,” JAIS (Journal of the Association for Information Systems, IF 1.25), June 20, 2015.
  • Sang Cheol Park, Gee-Woo Bock, Won Jun Lee, and Cheng Zhang. “Organizational capabilities and relational capabilities in IOS diffusion: A cross-country study between Korean and Chinese supply chains,”Journal of Global Information Management (SSCI, IF 1.241), 22(3), Oct-Dec, 2014.
  • Bock, G.W., Kim, J.H., Yang, S.H. and Lee, J.M. "Effectiveness of asynchronous learning networks in teaching as a supplement to classroom teaching: A study from perspective of lectures in National University of Singapore," APJIS (Asia Pacific Journal of Information Systems), 22(1), March, 2012.
  • Sang Cheol Park, Mark Keil, Jong UK Kim and Gee-Woo Bock "Understanding overbidding behavior in C2C auctions: an escalation theory perspective," European Journal of Information Systems (SSCI, IF 1.654), 21(6), 13 March, 2012, pp. 1–21.
  • Bock, G.W., Kuan, H.H., Lee. J.M. and Kim, J.H. "The Progression of Online Trust in the Multi-channel Retailer Context and the Role of Product Uncertainty," Decision Support Systems (SCIE, IF 2.036), 53, Jan., 2012, pp. 97~107.
  • Kang, M., Gloor, P., and Bock, G.W. "Understanding the effect of social networks on user behaviors in community-driven knowledge services," Journal of the American Society for Information Science and Technology (SSCI, IF 2.23) 62(6), June 2011, pp.1066~1074.
  • Lee, J.M., Bock, G.W., Moon, J.S. and Kim, J.H. "Study on Knowledge Creation Mechanism from the Flow Perspective," Journal of Information Technology Applications and Management (Korean Journal), 18(1), March 09 2011, pp.75~100.
  • Kim, J.H., Bock, G.W. and Kwon, S.J. "The Origination and Diffusion of Online News and Rumors on a Company," Korea Business Review, 14(2), November 2010, pp.81-103.
  • Kang, M.H., Kim, Y.G. and Bock, G.W. "Identifying Different Antecedents for Closed vs. Open Knowledge Transfer," Journal of Information Science (SSCI, IF 1.087), 36(5), October 2010, pp.585-602.
  • Bock, G.W., Lee, J.M. and Lee, J.Y. "Cross Cultural Study on Behavioral Intention Formation in Knowledge Sharing," APJIS (Asia Pacific Journal of Information Systems), 20(3), September 2010, pp. 1-32.
  • Bock, G.W., Kang, Y.J. and others "E-Trade Finance: The Case of B2BeX," Korea Business Review, 14(1), August 2010, pp. 47-72.
  • Bock, G.W., Kang, Y.J. and Mahmood, M. “The Impact of Information Overload and Contribution Overload on Continued Usage of Electronic Knowledge Repositories,” Journal of Organizational Computing and Electronic Commerce (SCI, IF 0.471), 20(3), July 2010, pp.257~278.
  • Bock, G.W., Park, S.C. and Zhang, Y.C. “Why Employees Do Non-Work-Related Computing in the Workplace,” Journal of Computer Information Systems (SCI, IF 0.742), 50(3), Spring, 2010, pp. 150-163.
  • Bock, G.W., Shin, Y.H., Liu, P., and Hua, S. “The Role of Task Characteristics and Organizational Culture in Non-Work-Related Computing,” Data Base for Advances in Information Systems (SSCI), 41(2), May, 2010, pp. 132-151.
  • Bock, G.W., An, H., Shin, K.S. and Suh, A.Y. “The Factors Affecting Success of KBS at the Organizational Level,” Journal of Computer Information Systems (SCI, IF 0.742), 50(2), Winter, 2009, pp. 95-105.
  • Bock, G.W. and Jain, T. “The Impact of Culture on Virtual Teams’ Performance,” Information Systems Review (Korean Journal), 11(1), April, 2009, pp. 1-17.
  • Bock, G.W. and Ho, S.L. “Non-Work Related Computing: Is there a Productivity Pay-off?” Communications of the ACM (SCI, IF 2.863), 52(4), April, 2009, pp. 124-128.
  • Bock, G.W. and Kang, Y.J. “Integrating ERP Systems in a Decentralized Company: A Case Study,” Journal of Information Technology Case and Application Research, 11(1), March, 2009.
  • Lee, J.M. and Bock, G.W. “A Study on Development of Market Oriented MIS Curriculum,” Information Systems Review (Korean Journal), 10(3), December, 2008, pp.207-222.
  • Bock, G.W., Sabherwal, R. and Qian, Z.J. “The Effect of Social Context on the Success of Knowledge Repository Systems,” IEEE Transactions on Engineering Management (SSCI, IF 0.938), 55(4), November, 2008, pp. 536-551.
  • Bock, G.W., Shin, Y.H. and Ng, W.L. “The Effect of a Perceived Leader’s Influence on the Motivation of the Members of Non-work-related Virtual Communities,” IEEE Transactions on Engineering Management (SSCI, IF 0.938), 55(2), May, 2008, pp. 292-303.
  • Kuan, H.H., Bock, G.W. and Vathanophas, V. “Comparing the effects of website quality on customer initial purchase and continued purchase at e-commerce websites,” Behavior & Information Technology (SCI, IF 1.028), 27(1), January, 2008, pp. 3-16.
  • Lee, J.N. and Bock, G.W. “Information and Communication Technologies and Innovation Economy,” Journal of Global Information Management (SSCI, IF 1.241), 15(4), October – December, 2007, pp. i-iii.
  • Bock, G.W., Lee, S.Y. and Li, H.Y. “Price Comparison and Price Dispersion: Different Products and Retailers at Different Internet Maturity Stages,” International Journal of Electronic Commerce (SCI, IF 2.15), 11(4), Summer 2007, pp. 101-124.
  • Kuan, H.H. and Bock, G.W. “Trust transference in multi-channel retailers: An exploratory study during the before-interaction stage,” Information & Management (SSCI, IF1.865), 44(2), March, 2007, pp. 175-187.
  • Yoon, S.B., Bock, G.W. and Jang, S.K. “An Evolutionary Stage Model of Cyberspace: A Case of Samsung Economic Research Institute,” Journal of Information Science (SSCI, IF 1.087), 33(2), March, 2007, pp. 215-229.
  • Koh, J., Kim, Y.G., Butler, B. and Bock, G.W. “Stimulating Conversation: Encouraging Participation in Virtual Communities,” Communications of ACM (SCI, IF 2.863), 50(2), February, 2007, pp. 68-73.
  • Bock, G.W., Kankanhalli, A. and Sharma, S. “Are Norms Enough: The Role of Collaborative Norms in Promoting Organizational Knowledge Seeking,” European Journal of Information Systems (SSCI, IF-5 yrs 1.654), 15, 2006, pp. 357-367.
  • Bock, G.W., Zmud, R.W., Kim, Y.G., and Lee, J.N. “Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces and Organizational Climate,” MIS Quarterly (SSCI, IF 5.405), 29(1), March 2005, pp. 87-111.
  • Kormarjaya, J., Ler, H. and Bock, G.W. “Consulting from Students' Perspective,” C2M Consulting to Management, 15(2), June 2004, pp. 29-33.
  • Jang, S., Hong, K., Bock, G.W., and Kim, I. “Knowledge Management and Process- Innovation: The Knowledge Transformation Path in Samsung SDI,” Journal of Knowledge Management (SSCI, IF expected in 2012), 6(5), 2002, pp. 479-485.
  • Bock, G.W., and Kim, Y.G. “Breaking the Myths of Rewards: An Exploratory Study of Attitudes about Knowledge Sharing,” Information Resource Management Journal, 15, April – June, 2002, pp. 14-21.
  • Jang, S., Hong, K., Bock, G.W., and Kim, I. “Process-Innovation-Based Knowledge Management: An Exploration of the KT-Path in the I-Space,” Information Systems Review (Korean Journal), 2, 2001.

저서

  • Yoo, H.S and Bock, G.W. “The Impact of Social Media as a Health Management Service – Validated SPO Framework,” in The SAGE Encyclopedia of Quality and the Service Economy (Edited by Su Mi Dahlgaard-Park), SAGE Publications Inc., 2015.
  • Bock, G.W. et al. Management Information Systems: Moving Business Forward by R. Kelly Rainer, Jr., and Hugh Watson (The 1st, 2nd and 3rd Editions, John Wiley & Sons, Inc., 2012, 2013), Translated into Korean, 2013, 2014 and 2016.
  • Bock, G.W. et al. Social Research Methods: Qualitative and Quantitative Approaches by W. Lawrence Neuman (7e, Pearson, 2011), Translated into Korean, 2013.
  • Bock, G.W. et al. Strategies for e-Business: Creating Value through Electronic and Mobile Commerce - Concepts and Cases (2e), Translated into Korean, 2011.
  • Bock, G.W. and Kim, J.H. "Global Market Strategy of AuroraWorld: The Impact of IS," Risk, Crisis & Successful Management II, FKI Media, Seoul, Korea, Feb., 2011.
  • Bock, G.W. and Park, S.C. "Han-Salim: A Community-based Online Grocery Store in Korea," Risk, Crisis & Successful Management, FKI Media, Seoul, Korea, Feb., 2010.
  • Bock, G.W., Siew, C.W. and Kang, Y.J. “Effects of Extrinsic Rewards on Knowledge Sharing Initiatives,” Encyclopedia of Information Science and Technology, 2nd Ed., IDEA Group Publishing, PA, 2008.
  • Bock, G.W., Siew, C.W. and Kim, Y.G. "New perspectives on Rewards and Knowledge Sharing," Encyclopedia of Information Science and Technology IV, IDEA Group Publishing, PA, 2005.
  • Bock, G.W., and Kim, Y.G. "Exploring the Influence of Rewards on Attitudes Towards Knowledge Sharing," Advanced Topics of Information Resources Management II, IDEA Group Publishing, PA, 2003.
  • Jang, S., and Bock, G.W. "Communications with Groupware in the Organization," Network Trend, Samsung Economic Research Institute Publishing, Seoul, Korea, 1997.

수상

  • SKKU Business School Research Award (Jan., 2013), SKKU School of Business ◦The best researcher in the school in 2011~2012
  • SKKU Young Fellowship (Feb., 9, 2012) University-wide Honor based on his/her research performance since a person joined in SKKU
  • SKKU Business School Research Award (Dec., 16, 2011), SKKU School of Business ◦One of top 3 researchers in the school in 2009~2010
  • Best Research Paper Award (Nov., 11, 2010), Annual International Conference by Korea Society of Management Information Systems ◦Bock, G.W. and Jain, T. “The Impact of Culture on Virtual Teams’ Performance,” Information Systems Review (Korean Journal), 11(1), April, 2009, pp. 1-17.
  • Excellent Research Paper Award (2009), Annual International Conference by Korea Society of Management Information Systems ◦Park, S.C., Bock, G.W. and Kim, J.U. "Determinants of Individuals' Willingness to Continue Bidding in C2C Auction: From the Gambling Perspective," Proceedings of the Korean Management Information Systems
  • Excellent Research Paper Award (2008), Annual International Conference by Korea Society of Management Information Systems ◦Lee, J. M. and Bock, G.W. “Market-oriented MIS Curriculum,” Proceedings of the Korean Management Information Systems.
  • Best Research Paper Award (Nov., 15, 2007), Annual International Conference by Korea Society of Management Information Systems ◦Bock, G.W. and Kang, Y.J. “Barrier to Electronic Knowledge Repository Success: Information Overload and Contribution Overload,” Proceedings of the Korean Management Information Systems.
  • Award for Young Fellow (2005), Annual International Conference by Korea Society of Management Information Systems ◦Bock, G.W., Zmud, R.W., Kim, Y.G., and Lee, J.N. “Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces and Organizational Climate,” MIS Quarterly.
  • Best Case Study Award (1999), International Conference sponsored by Korea Society of Management Information Systems ◦Jang, S., Hong, K., Bock, G.W., and Kim, I. "Knowledge Management Strategy based on Process-Innovation," Proceedings of the Korean Management Information Systems.
  • Best Case Study Award (1996), International Conference sponsored by Korea Society of Management Information Systems ◦Jang, S., and Bock, G.W. "Issues in Groupware Implementation," Proceedings of the Korean Management Information Systems.

학술활동

  • Ayoung Suh and Gee-Woo Bock, “The Impact of Enterprise Social Media on Task Performance in Dispersed Teams,” at HICSS 2015 in Kauai, USA, Jan 5~8, 2015.
  • Yoo, H.S. and Bock, G.W. “The impact of Social Media on Healthcare,” at ICIS 2014 in Auckland, New Zealand, Dec 14~17, 2014.
  • Ji-Myoun Lee, Gee-Woo Bock and Ayoung Suh, “The Impact of Social Power on Transactive Memory Systems and Knowledge Utilization,” at PACIS 2014 in Chengdu, China, June 24~28, 2014.
  • Yoo, H.S. and Bock, G.W. "The Role of Healthcare Service," at KrAIS/LG CNS Workshop in ICIS in Milan, Italy, Dec. 18, 2013.
  • Gee-Woo Bock, Manju Ahuja, Lee Xian Yap, and Ayoung Suh “Sustainability of a Virtual Community: Integrating Individual and Structural Dynamics,” at ICE & IEEE-ITMC 2013 in Hague, Netherlands, June 24~26, 2013.
  • Bock, G.W., Park, S.C., Zhang, C., Lee, W.J. and Kang, Y.J. “The Impact of Internal and External Diffusion of Performance Improvement according to Power Imbalance and Mutual Dependence,” at the JAIS Workshop at ECIS in Barcelona, Spain, June 8, 2012.
  • Kim, J.H. and Bock, G.W. "A Study on Factors Affecting the Behavior of Spreading Online Rumors," at KrAIS/LG CNS Workshop in ICIS in Shanghai, China, Dec.7, 2011.
  • Kim, Jong-Hyun and Bock, G.W. "A Study On The Factors Affecting The Behavior Of Spreading Online Rumors: Focusing On The Rumor Recipient's Emotions," at PACIS, Brisbane, Australia, July 7~11, 2011.
  • Zhang, C., Liang, X.Y., Bock, G.W. and Lu, X. “Corporate Social Responsibility, Size, and ICT Firm Performance,” at Technology Management Conference (ITMC) by IEEE International, San Jose, CA, USA, June 27~30, 2011.
  • Kim, J.H. and Bock, G.W. "An Exploratory Study on Online Corporate Rumor: Toward Theory Building," at KrAIS/LG CNS Workshop in ICIS in St. Louis, Missouri, USA, in Dec.12~15, 2010.
  • Park, S.C., Kim, J.W., Keil, M., and Bock, G.W. "Understanding Overbidding Behavior in C2C Auctions: An Escalation Theory Perspective," Proceedings of Academy of Management (Best Paper Nominee), Montreal, Canada, August 6~10, 2010.
  • Kim, J.H. and Bock, G.W. "An Exploratory Study on Corporate Online Rumor," Doctoral Consortium Proceedings of PACIS, Taipei, Taiwan, July 8~12, 2010.
  • Liang, X.Y., Zhang, C., and Bock, G.W. "Social Responsibility Perception and ICT Firm's Performance: Evidence from China," Proceedings of IACMR (International Association for Chinese Management Research), Shanghai, China, June 16~20, 2010
  • Lee, J.M., Bock, G.W. and Moon, J.S. “Knowledge Creation in Virtual Communities: From the Flow Perspective,” Proceedings of KMIS, 2009.
  • Park, S.C., Bock, G.W. and Kim, J.U. "Determinants of Individuals' Willingness to Continue Bidding in C2C Auction: From the Gambling Perspective," Proceedings of KMIS, 2009.
  • Kim, J.H. and Bock, G.W. "The Origination and Diffusion of Online News and Rumors," Proceedings of KMIS, 2009.
  • Lee, J.M. and Bock, G.W. “A Study on Development of Market Oriented MIS Curriculum,” Proceedings of KMIS, 2008.
  • Bock, G.W., Mahamood, M., Sharma, S. and Kang, Y.J. “The Type of Information Overload Affects Electronic Knowledge Repository Continuance,” Proceedings of PACIS, 2008.
  • Suh, Ayoung, Shin, Kyung-Shik and Bock, Gee-Woo. “Social Network and Knowledge Accessibility of Project Teams: A Multi-Level approach,” Proceedings of PACIS, 2008.
  • Chun, Z.Y. and Bock, G.W. "Why Employees Do Non-Work-Related Computing: An Investigation of Factors Affecting NWRC in a Workplace," Proceedings of PACIS, 2006.
  • Yap, L.X. and Bock, G.W. "Investigation of the Effects of Members?Closeness, Size and IT in Virtual Communities: The Social Network Perspective," Accepted by AMCIS, 2006.
  • Kuan, H.H. and Bock, G.W. "An Exploratory Study of Before-Interaction Trust Transference in Multi-Channel Retailers," Proceedings of International Conference on Information Systems (ICIS), 2005.
  • Venkateswaran, N.S., Bock, G.W. and Xu, B. "SIA Goes Online (A Case Study)," Proceedings of the 6th Annual World Conference by Global Information Technology Management Association, 2005.
  • Yap, L. and Bock, G.W. "An Empirical Investigation on the Effects of Size in a Virtual Community", Proceedings of ECIS, 2005.
  • Kuan, H.H. and Bock, G.W. "The Collective Reality of Trust: An Investigation of Social Relationships and Networks on Trust in Multi-Channel Retailers," Proceedings of ECIS, 2005.
  • Sharma, S. and Bock, G.W. "Factors Influencing Individual Knowledge Seeking Behavior In EKR", Proceedings of ECIS, 2005.
  • Kuan, H.H., Bock, G.W. and Vathanophas, V. "Comparing the Effects of Usability on Customer Conversion and Retention at E-Commerce Websites," Proceedings of HICSS, 2005.
  • Qian, Z. and Bock, G.W. "An Empirical Study on Measuring the Success of Knowledge Repository Systems," Proceedings of HICSS, 2005.
  • Bock, G.W. and Kuan, H.H. "Theoretical Framing on Motivational Issues of Proactive and Passive Human Action in IS Research," Pre-ICIS Workshop, 2004.
  • Shu, J., Bock, G.W., Xu, B., Michailova S. and Husted, K. "An Empirical Study on Determinants of Individuals’ Knowledge Transferring Behavior," Proceedings of Knowledge Management in Asia Pacific, 2004.
  • Xu, B. and Bock, G.W. "ERP implementation: a technological diffusion and knowledge transfer perspective," Proceedings of PACIS, 2004.
  • Bock, G.W. and Ng, W.L. "A Leader’s Influence on Members’ Commitment in Non-Work Related Virtual Communities," Proceedings of PACIS, 2004.
  • Xu, B. and Bock, G.W. "Overcome knowledge barriers in ERP implementation,” Proceedings of APDSI, 2004.
  • Bock, G.W., Kim, Y.G., Lee, J.N., and Zmud, R.W. "Determinants of the Individual's Knowledge Sharing Behavior: From The Theory of Reasoned Action Perspective," Proceedings of Minnesota Symposium on Knowledge Management, 2003.
  • Kuan, H.H., Vathanophas, V., and Bock, G.W. "The Impact of Usability on the Intention of Planned Purchases in E-Commerce Service Websites," Proceedings of PACIS, 2003.
  • Bock, G.W., and Kim, Y.G. "The Determinants of the Individual's Knowledge Sharing Behavior: From The Theory of Reasoned Action Perspective," Proceedings of PACIS, 2002.
  • Bock, G.W., and Kim, Y.G. "Explanations of Knowledge Sharing Behavior: Theory of Reasoned Action Perspective," Proceedings of PACIS, 2001.
  • Bock, G.W., and Kim, Y.G. "Breaking the Myths of Rewards: A Study of Attitudes about Knowledge Sharing," Proceeding of the KORMS-INFORMS Conference, 2000.
  • Jang, S., Hong, K., Bock, G.W., and Kim, I. "Knowledge Management and Process- Innovation: The Knowledge Transformation Path in the Information Space," Proceeding of APDSI Conference, 2000.