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GBA News

2023 SKKU-SMU Successful Exchange Event
2023-10-05
On May 1, 2023 (Monday), the department of Global Business Administration held the 2023 SKKU-SMU Exchange Event at the Humanities and Social Sciences Campus, with 24 students and 1 faculty member from Singapore Management University (SMU), and 22 students and 4 faculty members from the Department of Global Business Administration. This event served as a return visit following the Department of Global Business Administration's 6th Global Camp at SMU on February 7, 2023, and aimed to further enhance the exchange and collaboration between the two universities. The Department of Global Business Administration began with an introduction to the university and the department, presenting the rich history of our university and highlighting the specialized programs of the Global Business Administration. Afterwards, for Singaporean students who were keenly interested in the Korean Wave, Mr. Kim Hyunwoo, the CEO of Kakao Cross Pictures, a company that produces dramas, movies, web novels, and other content using K-contents, gave a speech. He shared his own experiences in content creation through storytelling in his unique way and had a meaningful time providing career advice to the students. Next, Professor Joseph Kim from the College of Business conducted a special lecture on the topic of 'Communication Skills with Others.' Through this special lecture, students from both universities had the opportunity to directly apply language and non-verbal communication methods to communicate more effectively. This event, spanning twice in February and May 2023, held significant importance in opening an exchange platform between the two universities, shuttling between Singapore and Korea. Moving forward, both universities plan to strengthen their partnership through ongoing exchanges.

2nd Business Camp Successful implementation
2023-10-05
The Global Business Administration department conducted the 2nd Business Camp from October 28, 2022 (Fri) to February 17, 2023 (Fri), lasting for approximately three months. It was conducted in collaboration between Professor Sim Soo-ok of the Marketing major at Sungkyunkwan University's School of Business and CJ Livecity. Unlike the previous format of the Business Camp, this time, students themselves planned and scheduled visits to overseas benchmarking cases and reported the results in order to carry out industry-academic cooperation projects. First, an online orientation was conducted under the auspices of CJ Livecity, presenting a total of four detailed tasks and allowing students to choose the tasks they would undertake. The administration office provided guidance on the Business Camp schedule and selection process. Students then submitted dispatch requests and project plans according to the relevant tasks, and a total of 11 teams were selected. For the teams requiring feedback on their project plans among the selected students, individual feedback sessions were conducted. After this process was completed, an orientation for the final selected participants was held to provide guidance on important upcoming schedules, such as precautions during dispatch, submission of result reports, and presentation sessions. From late December to early February, students were dispatched for approximately two months to work on their tasks and proceeded with their schedules in accordance with the assigned tasks. ▲ 팀 LA로 가는 NEXT LEVEL 활동 사진 ▲ 팀 SHOONG 활동 사진 ▲ 팀 도쿄이쿠조 활동 사진 ▲ 팀 소나무(굳은의지) 활동 사진 The final results presentation was held on Friday, February 17, 2023, at 2:00 PM at the CJ Livecity building. Professor Sim Soo-ok, representatives from CJ Livecity, advisors, and many students attended the event. After all the team presentations were completed,유노윤Ho?, SHOONG, and (글경)I-DLE were chosen as the outstanding teams and the 2nd Business Camp of 2022 came to an end with students' feedback. Professor Shim Soo-ok mentioned, "I could see and feel that the students put even more thought and effort into planning and executing their tasks as they embarked on their first self-planned overseas dispatch. I am truly grateful for the excellent outcomes, and the students should be proud of themselves.” Through the newly attempted overseas dispatch program, students took charge of every aspect from research to choosing the country of destination, scheduling, and visiting sites, culminating in task execution and presentation of results from A to Z. In doing so, they developed self-directed learning skills and fostered a global mindset. Furthermore, the successful reimplementation of the Business Camp program marked the lifting of the barriers that COVID-19 posed on global program initiatives for a while. The Department of Global Business Management plans to continue offering diverse and enriching global programs in the future.

[Interview] Song Eunyoung (Class of 2010)alumni_City University of Hong Kong Professor Appointment
2023-10-05
Our alumni, Song Eunyoung, Class of 2010, is currently teaching students at the City University of Hong Kong, specializing in Marketing Consumer Psychology. She emphasizes the importance of setting role models as they provide guidance on what, when, and how to do things, instilling confidence in oneself that if they could do it, so can you. More details are shown through the interview. 1. Hello, it's a pleasure to meet you. Could you please introduce yourself and tell us about your current area of research? - Hello. It's nice to meet you too. I am conducting research in the field of marketing, specifically focusing on Consumer Behavior. My research primarily examines how the use of new technologies, especially smartphones and algorithms, influences consumer decision-making. 2. You are currently working as a marketing professor at City Univ. of Hong Kong. What is the process leading up to your appointment as a professor. Could you please explain the motivation behind your application and the steps involved? - It was important for me to be in an environment where I could feel comfortable pursuing my research. Universities in Hong Kong are all public, so they are very well-funded by the government, and they provide various forms of support to allow researchers to focus on their work. Additionally, being geographically close to Korea, I could visit family and friends more frequently, which was also appealing. - The process leading up to my appointment was long and complex, but to summarize, while I was finishing my Ph.D., I participated in a large conference-style event called "Job Market.” After two rounds of interviews, I was offered the position. It was like a company's recruitment process. - To go into more detail, when the "Job Market" event opens, similar to submitting applications to companies, I prepared a package of materials including my research papers and plans for future research to apply to various universities. The selected candidates then proceed to the first round of interviews, which are usually one-to-many interviews where you briefly introduce yourself and your research topics. Those who pass the first round then go on to the second round of interviews. During the second round, which usually takes about 2-3 days, I had one-on-one interviews with professors at the university and presented my papers for about 1 hour 30 minutes to 2 hours. Then I met with key administrative figures at the university involved in professorial appointments, such as the dean and provost. In cases where you visit the university in person, after the schedule ends for the day, you attend a party and have more intimate and personal time with department professors. Finally, the university holds meetings and decide on the successful candidate. 3. Until recently, there may have been disruptions in classes due to COVID-19. How did you manage to overcome this and conduct classes in Hong Kong? - I conducted all my classes online, but in truth, the students worked harder than I did. The course I taught was Business Case Analysis and Communication, where "communication" was crucial. It was not easy for students to participate freely in an online setting. To overcome this limitation, I made a lot of efforts. Apart from class hours, I frequently held small-group Zoom meetings with students to receive continuous feedback and tried to incorporate it into the course. 4. Could you share any memorable activities, both on-campus and off-campus, that you participated in during your undergraduate years? - To be honest, I didn't have exceptionally high grades, and I wasn't very active in on-campus or off-campus activities during my undergraduate years. I wasn't particularly dedicated to my studies or campus life, and I was busy with various activities related to my interest in fashion. However, in the first semester of my fourth year, I took a marketing course which turned out to be the turning point. Fortunately, as an undergraduate, I was able to gain research experience as a Research Assistant (RA), which allowed me to directly enter the Ph.D. program without pursuing a master's degree. Through this RA position, I realized how enjoyable and fulfilling “research” could be. It was during this time that I began to dream of a career as a professor. 5. If you have presented any research results at conferences or published any papers in prestigious journals, could you please share them? - My most recent paper titled "Phone and Self: How Smartphone Use Increases the Preference for Uniqueness" was published in the top journal in our field, the Journal of Marketing Research. This paper reveals that when consumers use smartphones, they tend to make choices that express their individuality more than when using a conventional computer. 6. Could you please share your future research plans? - I plan to continue researching how the use of smartphones influences human behavior. I am not only examining consumer behavior but also investigating how smartphones affect people's social relationships and cognitive abilities. 7. If you had the opportunity to visit the school again, where would you most like to go? And why? - Actually, I visited Sungkyunkwan University earlier this summer after a long time, but I was disappointed to find that all the small stores I used to like were gone. The small coffee takeout shop called "Holic" right in front of the main gate and the cafe "Rambleas," which had delicious cakes, both disappeared. It was such a shame. If I were to recommend a place that might still be there... um... how about the waffles at the Professor's Hall? I remember going there to have waffles after lunch. 8. Finally, do you have any words of advice or messages for the students of Sungkyunkwan University's School of Business? (feat. Sungkyunkwan University School of Business students preparing for employment abroad) - I believe having role models is important. Role models provide guidance on what, when, and how to do things, instilling confidence in oneself that if they could do it, so can you. Moreover, by following role models, you can eventually become someone else's role model, creating a cycle of inspiration. I sincerely encourage my juniors to find their own role models and, in turn, become role models for others.

Global Business Administration Student Hye-eun Park_'Dean's Award for Student Success' interview
2023-10-05
1. Hello, please introduce yourself! - Hello, I am Hye-eun Park, GBA, Class of 2017. I graduated from the Global Business Administration department on August 2021 and I currently work as a consultant in the Strategic Group at the Horizon ESG Center of Horizon Law Firm (Limited). 2. You received the Dean's Award for Student Success(학생성공상 학장상) at the graduation ceremony in 2021. Please share to us how you feel about winning the award. - Receiving the prestigious 'Dean's Award for Student Success' was such an honor for me. Above all, I would like to express my gratitude to the professors who guided me and to the fellow students at Sungkyunkwan University who shared the university experience with me. CFA Research Challenge 3. You have had various internship experiences in foreign companies. Could you please tell us more about it? - During my time as a student, I focused on internships, primarily in management consulting firms. I worked as an intern in the Information Services Department at Bain & Company and as a Research Assistant in the Operations Division at PwC Consulting. Bain & Company's Information Services serves as an internal research center supporting domestic and international management consulting projects within Bain. It was a period where I could solidify the fundamental skills necessary for carrying out consulting tasks, such as understanding what consulting entails and knowing the information required for consulting projects. PwC Consulting's Operations Division undertakes various management consulting projects aimed at enhancing efficiency and creating value across the spectrum of operations, including customers and suppliers. While working there as an RA in a project team responsible for Process Innovation, I had the opportunity to thoroughly grasp the role of a 'consultant' in executing consulting projects from A to Z. The internship experiences in these two foreign management consulting companies played a crucial role in helping me define the direction of my career as a ‘business consultant' 성균 글로벌 창조적 챌린저 4. What preparations did you make before engaging in internship activities at foreign companies? - Before delving into internships at foreign companies, I continuously strived to identify 'what I enjoy' and 'what I excel at' during my university years. To achieve this, I actively participated in various on-campus and off-campus activities. Notable on-campus activities include being an ambassador for the Global Business Administration department, participating in the Intensive Workshop at Sungkyunkwan University, and engaging in the Global Challenger program. For off-campus activities, I joined CJ Young Creators and participated in external competitions (over 40 times during my academic period). Through these activities, I discovered that I enjoy working collaboratively with others and that I excel at meticulously managing projects from proposing business ideas to planning and overseeing them. With these two main pillars in mind, I began contemplating my future career path. As I prepared for internships in earnest, I integrated these activities into my resume, focusing more on 'what I excel at'. I meticulously detailed sections like Work Experience, Extra Curricular Activities, Skills & Interests. While crafting my resume, I identified areas where I lacked and engaged in various supplementary activities to address them. 5. Do you have any memorable episodes from your internship activities? - When I think about the most memorable moments during my internship, it would be the times when I achieved meaningful results, and my supervisors who supported me every step of the way. Due to COVID-19, there wasn't much interaction with colleagues outside of work, so there weren't particularly amusing episodes. However, I felt the most fulfilled when I could visibly see my contributions in the team's work. Also, considering the fact that there were a lot of aspects I lacked in terms of learning the job, meeting mentors who guided me was a meaningful aspect of my internship experience. SKKU GBA Integrative Core 6. If you participated in any on-campus activities or programs during your undergraduate years, please feel free to tell us more about it. - Among the activities during my academic years, I would say completing a double major, participating in the Center for Innovation and Sharing (formerly C-School), and joining various competitions are my highlights. With a focus on learning about corporate strategies in business administration, I decided to pursue a double major in Data Science Convergence. I believed that possessing “technical skills” for utilizing data, including machine learning, natural language processing, data analysis, and their linkage to corporate strategies, would create a great synergy. Second, I remember participating in the Global Intensive Workshop and SKKU Global Challenger organized by the Center for Innovation and Sharing. I engaged with students from various majors, including Library and Information Science, Mechanical Engineering, and Electrical and Electronic Engineering, conducting research on topics like 3D Printing and Mobility for the Transportation Disadvantaged, while exploring within both domestic and international contexts. These challenging experiences served as a significant source of strength for me in setting my career path. Lastly, during my time at Sungkyunkwan University, I took part in numerous competitions with freshman, seniors, and colleagues. This included competitions like the CFA Research Challenge, Samsung Notebook Marketing Competition, and the SKKU GBA-KK Fund ESG Competition, totaling over 40. Through these competitions, I was able to accumulate extensive industry knowledge. Moreover, the process of planning and proposing ideas during competitions sparked my interest and played a crucial role in my decision to pursue a career in consulting. 7. What are your future career plans and goals? - I am currently working as an ESG Management Consultant. I aim to continue my research and consulting experiences in ESG management, with the goal of assisting Korean companies and, ultimately, global companies in actively implementing ESG management practices. To achieve this, I am accumulating expertise through various consulting projects. SKKU GBA KK Fund ESG Competition 8. Finally, could you offer a piece of advice for your fellow students at the School of Business - I believe that meeting various people and gaining diverse experiences at Sungkyunkwan University had a significant impact on how I got to where I am now. Even though studying and fulfilling your duties as a student is important, I also encourage you to meet as many people as you can during your university years, actively take on new challenges, dream on, and move forward towards your future with passion. If you have any more questions, please feel free to reach out. (Hye-eun Park, parkhyeeun0918@naver.com)

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